With Unbelievable Growth Comes More Resources

Mary Frances Coleman

Mary Frances Coleman, chief operating officer at eXp Realty

Last month when we hired real estate industry veteran Mary Frances Coleman, the response from you was incredible. It was inspiring to see the warm welcome you all gave Mary Frances.

One reason we sought her out was for her broad operational skills where she ran entire businesses. Previously, Mary Frances was CEO and president at Realty Executives, LLC and also vice president of operations at HomeSmart International, both leading international brokerages.

Today, we are excited to share with you that Mary Frances will assume the newly established role of chief operating officer at eXp Realty and will report to eXp Realty CEO Jason Gesing. Mary Frances will leverage her extensive experience to oversee the operational parts of eXp Realty, including growth, productivity and compliance. She will partner with Kee Wah Chung, Alan Goldman, Scott Petronis and Mitch Robinson to ensure all activities are agent-focused and agent-driven. To this end, Mary Frances also will work closely with the eXp Realty Agent Advisory Council.

Kathy Gordon and Vikki Bartholomae have done a stellar job creating and implementing the important regional development leader and state administrative broker roles at eXp Realty. This great work will continue with Mary Frances providing directional leadership.

Allowing Jason, Kathy and Vikki to focus on their core area of responsibilities will benefit all current and future agents.

As we scale with this unbelievable growth, it is imperative that we put more resources toward the internal workings of eXp Realty. Mary Frances will be the yin to Jason’s yang. Now Jason will be able to spend more time leading our agent attraction efforts throughout North America, while Mary Frances leads the decision-making process on policy and financial matters. I’m counting on her to make important decisions that benefit our agents and also the ongoing sustainability of our company.

It is also important that we put more resources toward growth, productivity and compliance to ensure success now and in the years to come. I strongly believe we have the right leaders in place to continue to scale the company. I get more pumped every day about where we’re headed. I hope you do, too. #SuperStoked


Glenn Sanford
Founder, chairman and CEO of eXp World Holdings