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Video & eXp: Where We Are and Where We Are Going

Almost everyday, our marketing team or one of our agents has a great idea about a new video that can help our company continue to grow. That makes me happy as we have plans for video in the near future, and it has a direct tie to my past experience and passion.

A long time ago, after I graduated with a marketing degree, I had this crazy thought that television was lacking in marketing pros that also could make commercials, direct the news and even be on the air from time to time. I realized that dream and spent the next dozen years working at TV stations across the Midwest. I worked with local merchants to help them gain new customers, produced local newscasts, made smart and dumb programming decisions, and was even part of a classic TV blooper that Dick Clark showed on national TV.

A lot has changed. Today, anyone with a phone can make a video that used to cost thousands of dollars, and the internet allows for immediate distribution. For the most part, it’s a fantastic advancement for all of us who want to share everything from a business opportunity to that favorite karaoke performance.

At eXp Realty, we’ve made a few videos that agents like to use, but as our new marketing team has worked hard to refine our messaging, it’s now time to get off the sidelines and get into the game.

Our plan is to consistently provide videos that tie to the many benefits of being part of eXp Realty. Just like how we provide a variety of collateral pieces (with more always in the pipeline), video is also an important asset you’ll see from us in 2018. These videos generally will be less than 4 minutes, and feature not only images and on-target messages, but also agents from around the country and staff.

Initially, the videos we produce will focus on these areas:

  • Our history & business model
    (includes areas such as cloud office, training, collaboration, agent ownership) 
  • eXp World/Tools & Technology
    (includes eXp World, eXp Enterprise) 
  • Your Business, Your Way
    (includes core and flexible services) 
  • Behind the Scenes
    (includes organization & core values) 
  • Joining the Team
    (includes equity programs, revenue share & more)

Our timeline has the first videos completed before the beginning of April. We’ll look to feedback from the AAC and others to make sure these videos tie to our accepted practices and culture.

Our goal is to provide professionally produced videos to our 6,000+ agents at no cost during the coming months and years so stay tuned!

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October in Florida? You bet!


Planning an event for one thousand or more of your closest soon-to-be friends is both scary and exhilarating — and that’s just the way I like it.

Marriott Harbor Beach Resort and Spa

Our team has put a ton of effort into planning our October event and we’ll be working on it hard until the last guest returns home. Our guiding light is that we need to provide great content and an unbelievable experience. We know you want to learn from company leadership and each other, make new friends, get a ton of referrals and have a lot of fun.

And while I don’t want to give up all of our surprises just yet, how could you miss an event with topics and games that include “Core Value Convo”, “eXp Match Game” and my personal favorite: “The Superfantabulous eXp Referral Speed Meet & Greet.”

Our location, the Fort Lauderdale Marriott Harbor Beach Resort & Spa is truly breathtaking. A beach beyond compare, an awesome pool and so much more. Vikki Bartholomae and I were recently in Fort Lauderdale, so watch here as we share our excitement for what will be an event you will never forget.

 Here are a few quick links to make sure EXPCON is everything you want it to be:

Go to our special event website right now to register for both the event and your room. We anticipate a sell out and when the hotel fills up, there is nothing we can do to help you — even if we wanted to!

We could not be more excited about EXPCON 2017. We’ll be sharing even more details in the weeks ahead!


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Defining Our Values

Founder and CEO Glenn Sanford Introduces eXp Core Values at Recent Shareholder Event

By Mitch Robinson, SVP, Marketing & Communications

As a brand new employee attending our recent shareholder event in San Diego, there was much for me to learn and absorb. New co-workers to meet, engaging with agents and state brokers to get important feedback, and getting a sense of our culture and values.

Previously Assumed Values

So, I was especially happy when Founder and CEO Glenn Sanford came to the stage to share and formalize the core values of eXp. Glenn shared that he has spent a lot of time developing these values; speaking with staff and agents, and obviously doing a lot of soul searching as he thought about where eXp has been and where we are going.

As a new member of the team, it helped for me to learn about what were our previously assumed core values. They made sense, but as companies grow, values often need to be adjusted.

Glenn then shared 3 “big” values that incorporate all we do, followed by 6 cultural values. In the coming weeks and months you’ll learn much more about these shared values, but I’m of the belief that when values are on the money, they don’t need much of a definition at all.

Take a look below at our values and then skip over to our private Facebook page where we ask how you define and incorporate these important eXp values. Collaborate by sharing your transparent thoughts!

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